Straight answers.

How much does it cost to have custom software built?

A realistic range, and more usefully, the five things that decide where your project lands in it.

What custom software actually costs

We run everything on Airtable and Make and it keeps breaking. Do we need to build something custom?

How to tell whether your no-code system has really hit its ceiling or just needs modelling properly, and what moving part of it to custom software involves.

When Airtable and Make stop being enough

How do I know when we've outgrown our spreadsheet, and what do we replace it with?

When a spreadsheet is still the right tool, the signs you've outgrown one, and what really changes when the shared part moves into an application.

Replacing spreadsheets with something that scales

Should we buy software off the shelf or have something built for us?

An even-handed look at when buying a tool is the right call, when a custom build is worth what it costs, and why the answer is usually a bit of both.

Custom software vs off-the-shelf: how to tell which one you actually need

Should I hire a one-person studio or an agency?

How hiring a one-person studio compares with hiring an agency, including the real risks of the one-person option and when an agency is the better call.

One-person studio or agency: which should you hire?